“My production in
Haiti is sold out, thus I would like to stop all
promotion for the Pak-Tite website until further
notice.”
-R. McNae, Marketing Manager
“We have received many compliments from around the world about the design of our web
site. Most important, it works.”
-S. R. Calvin, Founder of Calvin Academy
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Web Site Development Services |
| Websites with Web Rapport |
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Websites
produced by ROI are characterized by expert use of the Web
and Web resources. Public Websites should be easily found
and should not throw up barriers to information and use.
Our goal is to produce a Website that meets our client’s
goals, not to satisfy our own creative desires. |
| Search Engine Friendly Web Sites |
The most cost effective means of Web site promotion is being found in search engine
results. To that end ROI designs sites to be intelligible
to search engine spiders and to rank high in natural
search engine results for relevant search terms.
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Client: |
Church
Underwriters, Inc. |
| Goal: |
This provider
of insurance
for churches wanted a professionally
designed site that they could develop and
maintain on their own using Front Page. |
| Result: |
Rapport Online developed a template for
them to use. We added information pages
for each state that they cover so that
churches and synagogues could find out
information for their specific locale. |
| Site: |
www.chuund.com |
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More Examples |
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| Making the Sale |
Fresh Again Deodorant Sprays are especially formulated to tackle specific odor problems such as pet odors,
mold and mildew and tobacco smoke in the home, perspiration odor in costumes and sports equipment.
Although site promotion was bringing a steady stream of visitors, there were very few purchases.
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Client: |
C&H Chemical |
| Goal: |
Get more products into carts and reduce
cart abandonment. |
| Result: |
Since redesign, purchases have more than doubled.
The conversion rate has increased by a
factor of ten! |
| Site: |
www.Fresh-Again.com |
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More Examples |
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| Sites that Invite Exploration and Use |
On a limited marketing budget, a
Web site can be created that is content rich and draws
people to interact with the site and with the site
owner.
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Client: |
Flags on a
Stick |
| Goal: |
The home page of this
decorative flag store was a splash
page featuring the store logo and a link
to “enter the store.” The owner realized
that the extra click to get from the
splash page into the site was probably
costing sales. She also wanted the
website to rank higher in search
results. |
| Result: |
After a few months the owner wrote, “My
sales are up 300% for the month of
November compared to November, 2004.
..... my major increase I feel is due to
my fantastic new landing page and
natural searches (I think that's what is
called??). Just wanted to say thank you
and happy holidays!” |
| Site: |
www.flagsonastick.com |
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More Examples |
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| Sites to Support Sales Efforts |
More than just an online brochure, the Web site for
Chemquest Car Wash Chemical
Supplies provides support for the distributors of the products and the car wash owners.
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Client: |
Chemquest |
| Goal: |
Support sales of car wash chemicals; support customer car wash
operators; publicize private label program.
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| Result: |
Car wash operators can select signage to order or quickly find product that is right for their kind of car wash.
Distributors have access to product catalog by product name or by carwash application.
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| Site: |
www.carwash-soap.com |
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More Examples |
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