SEO and Reworking your Existing Website
So you have a new website and now you want to get traffic to it. ROI can help you with that. First we will take a look at your site and how it is constructed, then we will put together a proposal for how this is best achieved.
Next to customer referral, Search engine optimization (SEO) is the least expensive and most effective way to drive traffic to a website (see Return On Investment chart for Internet marketing).
How much SEO will you need? -- Self Test
Take a couple of minutes to do some quick tests on your website to see how much optimization work will be needed.
Have you created a list of keywords/key phrases people will use to find your website?
Yes? Great. We can immediately run position check reports to see if and where your website comes up in search results.
No? We have resources to help you determine the search terms and phrases people are most likely to use when searching for your products/services. A good keyword list is the foundation of successful search engine optimization. This adds very little cost to the optimization project.
With your mouse can you highlight the text on your website?
Yes? Great. Your website is not created in Flash or completely with images. This will make SEO easier and less costly.
No? That's too bad. We may need to do a lot of work to accommodate the appearance and function of your website and still have the search engines understand it. We have many options to address this situation, which can range from inexpensive and moderately effective, to extensive reworking of the website for best results.
Huh? OK, you will need our help to assess your website for SEO. Fill out the
Request for Quote form or give us a call at 928-284-2704. You are not under any obligation when you request a quote from us.
Is your new website a redesign of a website that did well in Search engine results and now it has fallen way down on the search engine results page (SERP)?
Yes? This is not an uncommon situation when proper attention has not been paid to keeping the structure of the new website consistent with the original website. ROI will need to find websites that link to yours and provide redirect pages or request an update of the links as part of the website optimization effort. The additional cost will depend upon the number of inbound links that need to be changed and the number of pages links come into. Fill out the
Request for Quote form or give us a call at 928-284-2704. You are not under any obligation when you request a quote from us.
No? Then we do not have to be concerned with whether your website is consistent with a previous site or with existing inbound links. We can build your results from here. Fill out the
Request for Quote form or give us a call at 928-284-2704. You are not under any obligation when you request a quote from us.
The SEO Process -- What ROI Will Do for You
Keyword Research - ROI has the experience and tools to find the words and phrases most frequently used by your target market to find the products or services that your provide.
Website Optimization - Once the keyword list has been assembled, ROI will assign pages to be optimized for the words most likely to occur in relevant searches for the information or products on that page. Each page of the website will then be optimized from the title and copy through the image and video descriptions to give the search engines every possible clue to the content of the pages and any media elements that might be contained on a page.
Follow-up - It typically takes several months for pages from the new website to begin to be found in search results. ROI provides monthly follow-up rank checking and SEO tweaking to follow the progress of the optimized pages and make small changes based on competitive information from pages that are ranking high in results for the desired keywords.
Phone us now to learn more about what we can do for your specific situation (928-284-2704) or Request a Quote for SEO by filling out our form. We look forward to hearing from you.
