Website Design case Studies

Search Engine Friendly Web Sites

The most cost effective means of Web site promotion is being found in search engine results. To that end ROI designs sites to be intelligible to search engine spiders and to rank high in natural search engine results for relevant search terms.

		Client:	Church Underwriters, Inc.
		Goal:	This provider of insurance for churches wanted a professionally designed site that they could develop and maintain on their own using Front Page.
		Result:	Rapport Online developed a template for them to use. We added information pages for each state that they cover so that churches and synagogues could find out information for their specific locale.
		Site:	www.chuund.com
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Making the Sale

Fresh Again Deodorant Sprays are especially formulated to tackle specific odor problems such as pet odors, mold and mildew and tobacco smoke in the home, perspiration odor in costumes and sports equipment.

Although site promotion was bringing a steady stream of visitors, there were very few purchases.

		Client:	C&H Chemical
		Goal:	Get more products into carts and reduce cart abandonment.
		Result:	Since redesign, purchases have more than doubled. The conversion rate has increased by a factor of ten!
		Site:	www.Fresh-Again.com
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Sites that Invite Exploration and Use

On a limited marketing budget, a Web site can be created that is content rich and draws people to interact with the site and with the site owner.

		Client:	Flags on a Stick
		Goal:	The home page of this decorative flag store was a splash page featuring the store logo and a link to "enter the store." The owner realized that the extra click to get from the splash page into the site was probably costing sales. She also wanted the website to rank higher in search results.
		Result:	After a few months the owner wrote, "My sales are up 300% for the month of November compared to November, 2004. ..... my major increase I feel is due to my fantastic new landing page and natural searches (I think that's what is called??). Just wanted to say thank you and happy holidays!"
		Site:	www.flagsonastick.com
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