Building International Business
through SERP Saturation
Owning the Search Result
Page
Powder Technology Inc. (PTI) is a leading
manufacturer of fine and accurately graded
dust for testing engines and other motor
vehicle and aircraft parts. They wanted to
rank at the top in search results for "test
dust" and related search terms.
As it turned out, they had some strong
competitors including a distributor with a
huge and well optimized website. Rapport
Online began with a pay per click program to
achieve top rank until the site could work
its way up in the natural results.
The
website has produced such excellent results,
bringing business from all over the world,
that even though the site has risen to the
top of natural search results, the company
has continued the pay per click advertising,
thereby dominating the search engine results
pages for Google and Yahoo.
The company has grown significantly since
the search engine promotion began and now
has representatives in England, China and
Japan.
More Examples
