Search Engine Optimization (SEO) as part of Website Definition/Design
If you are planning a new website, make search engine optimization part of the initial website definition and design phase. This must be counterintuitive, because so many people still come to us for SEO after a website has been developed and launched. If that is your situation go to the section SEO and Reworking Your Existing Website.
Search engine optimization comes in three parts: first, what the search engine is able to make out from the website; second, the web credibility that is achieved by links to your site from respected referring sites; and third, the popularity of your site when searchers find it in search results.
Search Engine Optimized Website
What most people think of as SEO is the ability of the website to persuade the search engine that the site should rank high in results for certain search queries, i.e. keywords and key phrases. A website that is optimized for search engines carries clues in the website structure, file names, linked text, and image labeling as well as on the page copy.
When a website is designed without regard to these clues, major and expensive changes are often required in order to make the website search engine friendly. When the website is designed with SEO built in, the site gets a head start working its way up in results for desired keywords and phrases.
ROI will assist you in the identification of your best keywords, create a design-to specification for the development of your website. We can also develop the website for you or we can work with your in-house developers to complete the site.
If you want to learn more about how a website is optimized, we will be happy to schedule an online tutorial. Simply give us a call or check the box for SEO Tutorial on the Request a Quote Form.
Links from Respected Referral Websites
The primary change that Google brought to search engine technology is the use of links from prestigious websites to aid in the evaluation of another website. This has created a second reason for website owners to have inbound links from other websites.
The first reason to obtain links into your website is to develop additional ways for people to find your website. This has always been an important part of website promotion. Google's reliance on link credibility has caused some to lose sight of the primary reason to develop inbound links and to chase links in an effort to game the search engines.
Google doesn't like to be fooled and it will penalize those who it feels are cheating at this game.
ROI develops links for our clients in a responsible and safe manner, through appropriate use of directories, bookmarking sites and social websites. Once your website has been launched this is the second phase to building traffic and establishing "Web cred" for your website. Give us a call or check the box for Inbound Link Development on the Request a Quote Form.
SERP Appeal
Another tactic Google uses to determine where a website should rank on the search engine results page (SERP) is the popularity of people clicking on an entry. Most people scan the top few results to determine which to click on. Through ROI's experience with writing copy for search advertising, we have developed the skill of writing titles and descriptions that are more likely to appeal to the searcher in results and thereby earn the click, which will also help to boost the website's position in search results.
Give us a call or use our Request a Quote form to learn more about how ROI can help you to get a website that ranks well in search engine results. Simply give us a call or check the box for SEO Tutorial on the Request a Quote Form.
