Pay per Click Program Management
Selling Luxury Bags
through Google, Yahoo, et. al.
 |
J. W. Hulme Company
www.jwhulmeco.com |
Get the company's pay per click campaigns
under control.
J. W. Hulme Company manufactures hand
crafted leather and canvas bags in the US.
Products never go on sale and are guaranteed
for life. Pay per click advertising was
costing several times the value of the sales
made through the programs in click costs
alone. Conversion rates of the highly
designed (read expensive) landing pages were
poor.
Rapport Online created a new list of
keywords and organized it by product and
popularity of use. Then ROI optimized the
website to come up higher in natural search
results for the products being sold.
At
the same time the pay per click programs
were fine tuned to get control of the PPC
spending so that sales fell within the
profit objectives.
ROI also reworked the landing pages to
reduce the bounce rate, provide clearer
navigation to the website and give prospects
clearer buying options.
PPC campaigns are now set to deliver
consistent profit margin through the major
swings in selling cycles. Sales through
natural search continue to grow.
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