"We sure have the right people doing this [managing the pay per click advertising] for us, haven't we."

- C. Bidwell, J.W. Hulme Co.


"I can't believe it! We're paying $1.86 per new customer, where we're accustomed to paying $40!"

- J. Drake, Major utility company


"We are swamped with the initial responses from our WWTE web site and thus would like to cut back by 50% the promotion on that site."

- R. A. McNae