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"Before we met you, nobody did what they told us they were going to do."
Charles Bidwell CEO, J.W. Hulme Company “My production in Haiti is sold out, thus I would like to stop all promotion for the Pak-Tite website until further notice.” -R. McNae, Marketing Manager |
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Internet Marketing Services |
| Internet Marketing Planning |
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Rapport Online begins by planning an online marketing effort that will best meet your goals.
For example: If your company is already spending a lot of paid advertising you may want to reduce your cost per customer acquired. On the other hand, if your company is doing no Internet marketing whatsoever, you will probably want to start with the most cost effective promotion.
The above graphic illustrates the most commonly used Internet marketing tactics as they relate to the return on marketing investment, ROI. Rapport Online focuses on the "rapport building" tactics at the top of the chart and on pay per click (PPC) search engine advertising. When we help companies develop their online marketing plan we make sure that resources are applied first to rapport building and then to the advertising tactics required to meet marketing goals within the budget provided. We then help to track the results to determine that the target cost per customer or ROI objectives are being met.
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| Search Engine Listing and Keyword Promotion | ||||||||
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Search engine marketing is the skill of
presenting your product or service at the place and time
that someone is searching for it.
There are two basic strategies, which can be combined to provide well qualified traffic to your site. Web Site Optimization:
Paid Keyword RankingThe second tactic is paid keyword ranking. Paid keyword ranking and keyword advertising can be the most cost effective paid advertising for your company. We use this service in many ways:Request a Web Visibility Report View Cases Studies |
| Link Popularity Development |
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Rapport marketing includes building rapport
with the Web. It is desirable to have as
many links into the Web site as possible. There are many
benefits to this, not just in the added traffic that will
come from having many referring links to your site, but
Google, which now provides results for many popular
portals, considers the number and quality of the referring
links to your site in determining the site popularity.
Rapport Online Inc will ensure that your site is listed with all of the minor and specialty directories pertinent to your products or services. If you have an e-commerce site we will ensure that it is listed with all of the shopping portals. We make recommendations regarding paid links to your site. We are able to research the sites that link into your most popular competitor's site and request links to your site as well. We can also set up link exchange programs. Request a Web Visibility Report View Cases Studies |
| Partnering and Affiliate Programs |
| Build rapport in your marketplace through
collaboration. Partnering, affinity and affiliate programs
are very powerful Internet marketing tools. These Internet
marketing tactics have appeal because the site carrying
your advertising is not paid until an action has taken
place, such as a lead or a sale. This is true pay for
results Internet marketing.
We plan and manage affiliate programs. We will help you to decide which program management platform is best for your Internet marketing needs and set you up with the best affiliate network for your product or service. Super Affiliate RecruitmentIn affiliate programs, 10% of the affiliates will drive 90% of the sales. We have the tools and experience to help you to find that 10%.Request a Web Visibility Report View Cases Studies |
| Permission E-mail Marketing |
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E-mail is a very powerful tool for building
rapport with your prospects and customers. We will help
you to plan your e-mail use, both building your own opt-in
contact lists and advertising in the e-mail newsletters of
others.
Spammers are a big threat to e-mail as an effective marketing tool. Don't make mistakes that will put you in that category in the customer's mind. While spam may fetch a .2% response rate, responsible e-mail marketing can bring 10 to 100 times that number. Request a Web Visibility Report View Cases Studies |