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"Obviously this is working."

- C.M. Perme,
Perme & Associates

"Our keywords seem to be working out well so far. We have received as many emails from the website in the last 3 days as we have in the past month!"

- J. Friedricks
Powder Technology Inc.

Increasing Website Conversion

Redesign Improves Website Conversion More than Ten Times

Fresh Again Deodorant Sprays

www.fresh-again.com

Object:	Redesign a retail website for better sales without losing position in search results.
Approach:	The website was owned by the industrial manufacturer and it looked it. Images emphasized the packaging and manufacture rather than the end use of the product and the site was predominantly black and white. It was well optimized for search, however. Rapport Online created a more friendly and consumer oriented look. Testimonials and a monthly special were added. A minimum purchase requirement was removed and all of the products were packaged so that the purchase of any item would meet the site minimum.
Results:	The conversion rate (number of sales/100 visitors) increased more than ten times and shopping cart abandonment was significantly reduced. The search engine ranking was unaffected.
	More Examples

ROI · Internet Marketing · Search Engine Ranking · Pay per Click Advertising · Link Popularity · Web Visibility · Web Site Development · ROI