What our clients say

"Upsize misses your SEO services. Our website has never done as well as it was doing when you were in charge. We've run into companies that have talked a good game, but they've not performed all that well."

- Wesley Bergstrom,
Upsize Magazine

"We are swamped with the initial responses from our WWTE web site and thus would like to cut back by 50% the promotion on that site."

- R. A. McNae

Increasing Website Conversion

Redesign Improves Website Conversion More than Ten Times

Fresh Again Deodorant Sprays
www.fresh-again.com

Object:
Redesign a retail website for better sales without losing position in search results.

Approach:
The website was owned by the industrial manufacturer and it looked it. Images emphasized the packaging and manufacture rather than the end use of the product and the site was predominantly black and white. It was well optimized for search, however.

Rapport Online created a more friendly and consumer oriented look. Testimonials and a monthly special were added. A minimum purchase requirement was removed and all of the products were packaged so that the purchase of any item would meet the site minimum.

Results:
The conversion rate (number of sales/100 visitors) increased more than ten times and shopping cart abandonment was significantly reduced. The search engine ranking was unaffected.

More Examples

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