Competing with Big Brands in Search
Results
Church Underwriters specializes in insurance
for churches and synagogues; property,
liability, etc. They want to attract
independent agents and church leaders who
might be looking for insurance in any of the
states that they cover.
Rapport Online Inc provided site design and
optimization to gain top page results in the
major search engines. Church insurance is
provided by several of the major insurance
companies as well as through some church
synods, so Church Underwriters was at a
disadvantage in terms of the size and the
popularity of the site.
Church
Underwriters use pay per click advertising
to make sure that their message can be found
using every search term that their prospects
are most likely to use.
They have added an email newsletter
targeted to the independent agents. This
helps to drive traffic to the site and the
archive of the newsletters provides
additional current content on the site.
For the key search terms, "church
insurance," and "insurance for churches" the
site has risen to a very respectable
position on the first page of search
results.
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