Internet Marketing Articles & White Papers
Each advertising tactic listed on the Web ROI Diagram is explained with helpful tips on how to maximize the benefit of each. The best result can be from a combination of tactics that include ads for brand awareness as well as for direct results.
We have always used our chart of online tactics according to
their return on marketing investment in planning Internet marketing programs.
As 2008 approaches we see no reason to change our ways. The Web environment has changed,
however, to make some of the tactics easier to implement and others more competitive.
What new opportunities should marketers view in 2008?
Ah, for the good old days when the big ad
agencies thought banner advertising was online
marketing and their big bricks and mortar clients
thought the big ad agencies knew what they were
talking about. In 2007 the last of the elephants
seem to have caught on and we are being really
challenged for position in natural search results
and bid way up in paid results.
That's not all, Google has finally addressed the
gaming of inbound links from bookmarking sites and
blogs (called Web 2.0) to boost sites in search
results. What are we to make of all of this and how
do we maintain our strong positions? Read the
complete article.
The latest
Internet marketing catch phrase "Web 2.0" has been beaten to death
in 2007. Grump that I am, I see it only as new tools for
doing what people have always done on the Internet,
interact. Web 2.0 is not a marketing tactic, but rather
a collection of tactics that have been recognized by the
online marketing press (finally) and enabled through
better Internet tools. Read about how Web 2.0 fits into
the Rapport Marketing tactics.
There are two things we generally refer to as a 'brand.' One is the
physical representation -- the company logo. The second is the bundle of
qualities that we hope people have in mind when they see our brand image
or think about the brand name.
Paying for your site to be listed at the top of search engine
results has become the most effective and popular method of online
advertising. This article tells how to plan for your PPC campaign.
Top ranking in search engine results is achieved
through a combination of tactics. Learn how to build
rapport with the search engines and directories.
Internet marketing tactics that give the best ROI
for direct response and lead generation.
The Marketing Argument for Making Opt-in
E-mail the standard practice for building e-mail lists.
Online businesses can and should understand clients better to improve
their online relationship and gain a better return on the Internet marketing investment.
